When DoughHeads, one of Newcastle’s most successful and popular specialty cafes first hit the market, the owners were hopeful for a sale within a reasonable timeframe. But after 18 months with a traditional broker, they had no traction at all, and hope was starting to fade.
That changed the moment they were referred to Anthony Manks from GSE Hospitality Brokers.
GSE and Anthony are hospitality industry experts who approach business sales differently.
By getting to know the business intimately through a comprehensive appraisal, Anthony was able to guide the owners on how to properly prepare for the sale. This included ensuring the financials could be verified and were up to date, that operations and procedures were streamlined, and all key documents and permits were in place. The appraisal also identified that the business was actually worth more than it had been listed for previously.
With a strong marketing campaign and access to the large industry-focused database that GSE has built, the business was then presented to qualified buyers. The thorough appraisal and preparation ensured that Anthony was well-positioned to handle all buyer enquiries with professionalism and ease.
And then Anthony did what the best brokers do:
He found the right buyer, created competition, and drove urgency.
The result?
- A full-asking price sale
- Under offer in just 3 weeks
- A clean handover for the owners and a strong future for the new operators
This is what happens when you combine experience, strategy, and hospitality-specific expertise. Anthony and GSE don’t just “list” businesses; they appraise them properly and then build campaigns that get them sold.
If you’re considering selling your café, restaurant, or food brand, reach out to our team. Like DoughHeads, your business might be undervalued or unprepared for sale.
