Willow & Jackson Café in Healesville had all the makings of a standout business: a well-known name in the community, strong revenue, a quality fit-out, and the advantage of being run entirely under management. However, a previous attempt to sell through another Melbourne brokerage had stalled—the listing sat for over a year with no traction.
That changed when I was contacted via social media by long-time operator Stephanie. After a detailed meeting, I commenced a full business appraisal and valuation, along with a deep dive into the lease conditions and landlord assignment requirements. We established a realistic, data-driven sale price and went to market with confidence.
The difference was immediate.
With the right valuation and accurate market positioning, enquiry levels surged, and the campaign quickly produced four formal offers.
Among those, Navjot and Dharminder—experienced operators with a thriving café in Ringwood—emerged as the standout buyers. They recognised the value, moved quickly, and submitted a full-price offer. Our professional Information Memorandum played a vital role in communicating the café’s strengths and securing trust during the buyer journey.
Today, Navjot and Dharminder are thriving in Healesville. Their operational expertise and community engagement have taken Willow & Jackson to the next level. So much so that they’re now on track to begin searching for their third café by the end of this year—a true testament to buying the right business with the right foundations.
The Outcome:
✅ Full-price sale achieved after a previously unsuccessful campaign.
✅ Four qualified offers generated through correct pricing and strategy.
✅ Landlord assignment handled smoothly with proactive communication.
✅ New owners growing fast—now preparing for café #3.
Key Takeaways:
- Correct market positioning and pricing can revive a failed listing.
- Professional documentation and strategy attract serious buyers fast.
- Operator-to-operator sales deliver continuity and long-term success.
