The Power of Teamwork an Accurate Valuation & Strategic Market Positioning
Every business sale tells a story — and the recent sale of The Milkbar Shepparton is a perfect example of what happens when teamwork, industry expertise, strategy, and market positioning come together.
Before engaging with GSE Hospitality Brokers, the owners spoke with multiple brokers and real estate agents. They were searching for someone who genuinely understood the hospitality industry — not just from behind a desk, but from lived experience.
Initially the owners were considering selling the business themselves through GSE’s Six Steps to Sale Program. As soon as the program manager, Christina Jones spoke with the owners she knew that their business sale would be better handled by a professional hospitality broker, that’s where the introduction to myself was made.
After our initial conversation, where I shared my background as a long-time hospitality owner, operator, and investor, it became clear that a specialised approach was needed. The owners explained that what set us apart was the combination of industry insight, our hospitality-focused brokerage model, and our detailed appraisal methodology that goes far beyond a simple “estimated listing price.”
Correct Valuation = Correct Buyers
When appraising The Milk bar Shepparton, we didn’t guess a price or rely on surface-level figures. We undertook deep due diligence, normalised the financials properly, analysed operational structures, and benchmarked performance against comparable venues across Victoria.
This allowed us to position the business accurately within the current market range — not underpriced, not inflated, but exactly where it needed to sit to attract the right buyers with confidence.
And the results spoke for themselves.
A Competitive Campaign & Multiple Offers
Once taken to the open market, interest surged immediately.
By the second week of the campaign, we had multiple offers and active buyer competition. Demand was so strong that the price ultimately pushed above the asking price, driven entirely by market confidence and the quality of the business itself.
This kind of momentum doesn’t happen by accident — it happens when the business is presented correctly, valued correctly, and marketed to the right audience.
A Smooth Sale & A Strong Future for the Business
The Milkbar Shepparton has now officially sold, with settlement and handover nearly complete.
The new owner is already reaping the rewards of stepping into a well-run, high-quality café positioned for long-term success.
For the vendors, it was the outcome they deserved.
For the buyer, it was the opportunity they had been waiting for.
For us, it was another reminder of why correct appraisal and proper positioning are the foundation of every successful sale.
The Power of Strategy, Not Guesswork
Too often, businesses are listed based on assumptions, inflated expectations, or incomplete financial interpretations. At GSE, we take a very different approach:
- We specialise exclusively in hospitality.
- We draw on decades of real industry experience.
- We conduct full due diligence before going to market.
- We create a valuation strategy that reflects real market conditions, not guesswork.
This is why our campaigns attract serious buyers, create competition, and result in premium outcomes.
If you’re considering selling your café, restaurant, or hospitality venue — or want to understand what your business is really worth in today’s market — I’m always happy to have a confidential chat. Call me on 0433 270 540 or visit the GSE website for more information.
https://www.gsehospitalitybrokers.com.au/business-broker-in-melbourne/
A Correct valuation isn’t just the first step. it’s the step that determines everything that follows.
— Nathan Demellis
Hospitality Sales Consultant – Victoria
GSE Hospitality Brokers
REIV Licence #094382L
