Hospitality has always been about food and drink, but in today’s market, that’s no longer enough. Customers are seeking something more; they want an experience. From rooftop cocktail bars and chef’s table tastings, to immersive décor and live entertainment, experience-driven venues are booming. For landlords, this shift creates both opportunities and risks.
At GSE Hospitality Brokers, and through our Consulting and Property Services division, we’re seeing how this trend is reshaping demand for commercial freeholds. Here’s what it means for you.
Higher Fit-Out Demands
Operators chasing the “wow factor” are investing heavily in fit-outs, lighting, sound systems, and unique design features. This creates stronger tenant commitment, but also raises the stakes if a business fails.
Landlord tip: Work with tenants on realistic lease terms. Through GSE Consulting, we regularly assist landlords in structuring deals that balance tenant investment with long-term security.
Location Matters More Than Ever
Experience dining thrives in precincts with strong foot traffic, character buildings, and complementary neighbours. A generic site won’t cut it.
Landlord tip: If your property has unique features — a courtyard, rooftop, or heritage façade — highlight these in marketing. GSE Property Services can help position your asset to attract the right operators.
Changing Tenant Mix
As traditional cafés and restaurants face rising costs, many are rebranding to capture the experiential market. That could mean new tenants knocking on your door sooner than expected.
Landlord tip: Stay open to change. GSE can help you manage transitions smoothly, from tenant negotiations to discreet business sales.
Future-Proofing Your Asset
While the experience dining trend is strong now, it will continue to evolve. Properties that are adaptable will hold the greatest value over time.
Final Thought
For landlords, experience dining represents a chance to secure tenants with stronger concepts, higher customer appeal, and bigger investments in your property. The key is knowing how to position your site and structure leases to take advantage of the trend while protecting your downside.
At GSE Hospitality Brokers, Consulting and Property, we help landlords stay ahead of these shifts and maximise their returns. Learn more about our leasing services here.
